Sophie McGrath PR expands into the UK after nine years in the market

Sophie McGrath PR – aka SMPR – is turning nine, and to mark nearly a decade’s worth of success, the agency is expanding into the UK.

The announcement:

Sophie McGrath PR [SMPR] proudly marks its ninth anniversary, celebrating nearly a decade of unparalleled dedication and success in the public relations industry. Founded by Sophie McGrath at the age of 26, SMPR has grown into a cornerstone of her professional life, consistently delivering excellence to a diverse portfolio of clients.

From the beginning, Sophie immersed herself fully in building SMPR, navigating the challenges and embracing the rewards of running a business. Her journey has been a testament to relentless commitment, balancing professional achievements with personal growth, flexibility, and the joy of connecting with loved ones and travelling.

SMPR’s commitment to clients remains unwavering, with Sophie pouring her heart into every project. Collaborations with admired brands and individuals have led to notable achievements, including producing sleep podcasts with Eric Bana and Deborah Mailman for Headspace app and contributing to three Australian Opens, enhancing the event’s world-class reputation for food, drink, and entertainment.

A key to Sophie’s success has been building a supportive and thriving team. The contributions of team members Skye White, Georgie Barnes, and special projects with Kate Franich of Kick Off Communications have been transformative, allowing Sophie to delegate and trust, fostering an environment of growth and collaboration.

Reflecting on the journey, Sophie values the connections and community she has built. These relationships have kept her dynamic and evolving, overcoming challenges and celebrating victories, all while fuelling her passion for her work.

Beyond SMPR, Sophie has explored other passions, from yoga training to DJing and launching a sexual wellness and sleep science company – Bed Intentions in late 2023. These ventures have enriched her creativity and personal growth.

As SMPR approaches its 10th year, the agency is excited to announce its expansion into the UK market. This strategic move will open new opportunities, broaden the network, and extend SMPR’s expertise to an international audience. Despite this expansion, SMPR remains committed to supporting its key clients in Australia, ensuring seamless integration and enhanced service.

Sophie will be based in the UK to drive this expansion, maintaining strong connections to her Australian roots. Frequent travel between the UK and Australia will ensure face-to-face support for Australian clients, with Sophie’s dedication ensuring that time zone differences do not hinder exceptional service.

Looking ahead, Sophie is filled with excitement for the future and the incredible opportunities that the next nine years will bring. She extends heartfelt thanks to everyone who has supported SMPR on this remarkable journey. Current clients include On, Paire, Bed Intentions and So Frenchy So Chic, with exciting new partnerships and projects to be announced in August 2024 across the Australian and UK Markets.

Sophie will also be launching Bed Intentions into the UK market in 2025.

Source: Sophie McGrath PR

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topics Georgie Barnes Kate Franich Kick Off Communications Skye White SMPR Sophie McGrath Sophie McGrath PR

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