Sound Alliance launches inthemix festival app

Music and culture website network Sound Alliance has launched an inthemix festival app.

The announcement:

10th JANUARY, 2012
Sound Alliance launches inthemix festival app
Sound Alliance, Australia‟s leading independent marketing and publishing group targeting 18-29 year olds, is excited to announce the launch of the inthemix iPhone app.

From its inception in 2000, inthemix.com.au has grown exponentially to become Australia’s leading online destination for everything related to dance music, nightlife and festivals.

In an Australian first, the free inthemix app scans the music stored on your iPhone to discover the artists you love, providing personalised tour news, interviews and reviews based on your favourite music. An alert service means inthemix app users will be the first to get breaking news about their favourite artists. The inthemix app, which is sponsored by Panadol Rapid, includes feature rich Festival & „What‟s On‟ Guides. The location-based guide will recommend festivals, events and clubs based on music preferences so you can make the most out of your summer. The app also makes it easy to enter competitions for tickets, CDs, overseas trips and more.

Neil Ackland, Managing Director of Sound Alliance said; “The inthemix app is unique as it serves up content based on the music on your iPhone. It‟s a completely personalised music experience that puts
Australia‟s most comprehensive festival and club guide in the palm of your hand, just as the summer party season comes to life. We are thrilled to be able to bring this to our loyal readers thanks to the support of Panadol Rapid.”

The inthemix app is being supported by activity across the entire Sound Alliance Network. The app is now available on the iTunes AppStore: http://www.bit.ly/ITMapp.

Source: Sound Alliance press release


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