Southern Cross Austereo confirms 9HD will not go off-air in change over

Southern Cross Austereo (SCA) has announced it will begin broadcasting 9HD into key regional markets from July 1, 2016, avoiding any service down-time.

9HD logo

The regional TV network confirmed last week that its high-definition channel 9HD along with lifestyle channel 9Life would both go off-air as it prepared to switch over its content in regional areas in Queensland, Southern New South Wales and Victoria from Ten to Nine.

 Rick Lenarcic, head of regional media – SCA, said: “From day one when we start broadcasting Nine programs in standard definition on Channel Five on the remote control, we will also be broadcasting 9HD on channel 50.”

“I am pleased to be able to advise viewers that the third State of Origin on Wednesday 13 July will be in HD. In addition, in Queensland and New South Wales all NRL Season games on Nine, starting with the Storm versus the Broncos July 1, will be in HD.”

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