Southern Cross Austereo announces exclusive partnership with SoundCloud for ad sales representation

March 20, 2019 10:13

Southern Cross Austereo has partnered exclusively with open audio platform SoundCloud in an advertising agreement which will see SCA serve as the single point of contact for advertisers to reach SoundCloud’s audience in Australia.

SouncCloud had previously shut up shop in Australia, however, the new partnership will allow SCA to offer clients digital audio solutions across SoundCloud, Live Radio Streaming and Catch Up Radio Podcasts, creating a commercial reach of over 3m monthly users.

SCA chief sales officer Brian Gallagher said the partnership would give the company extraordinary reach in the digital audio space.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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1 COMMENTS

Sarah 20 Mar 19

Fantastic deal for SCA – this will lead the way in digital audio – I think this will pressure a few to consider what they are giving Spotify

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Southern Cross Austereo announces exclusive partnership with SoundCloud for ad sales representation

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