News launches integrated media and marketing platforms at Come Together roadshow
Advertisers will be offered 24 new marketing initiatives across News Corp’s mastheads and outlet, the company revealed yesterday at the launch of its Come Together roadshow.
Included in the initiatives are combined advertiser offerings across verticals, exclusivity for sports events, a self-service ad booking platform and improved demographic targeting.
News Corps’ chief operating officer for publishing, Damian Eales, at Come Together 2019 in Sydney
Great — just what’s needed across News Corp sites. Still MORE ads. Has anyone noticed the ludicrously high ad load on news.com.au pages, for example? They could not possibly cram more display ads, rich media ads, video ads etc etc onto their pages, not to mention the tsunami of dreadful low-rent ads at the bottom of each story. The ad to content ratio must be something like 80:20. All very well talking up the quality of your professional editorial — but that editorial is becoming very hard to find and consume amongst all those ads!! By all means, look after your advertisers, but don’t forget your readers!!
I think the initiatives from News sound very progressive. Question to Anonymous, do you have a paid subscription to News content?
@ Cam: news.com.au, where rampant ads are worst, is non-subscription
As a CMO, I like the concept of sponsoring an entire category (food or sport) but it is true there are so many ads on the pages its not a great consumer experience and we need the audience engagement to remain.