Southern Cross Austereo to buy Authentic Entertainment

August 12, 2016 4:18

Regional media player Southern Cross Austereo (SCA) has finalised a deal to buy-out troubled branded content company Authentic Entertainment.

News that the parties were in talks emerged earlier the week, with SCA understood to be very close to finalising a deal to buy the company known for producing syndicated national radio programs Take 40, My Generation and Planet Vevo.

SCA confirmed it had completed the deal today, saying it would become the exclusive representative for Vevo in Australia and its syndicated programs, giving it all advertising for the region and talent integration for its clients.

SCA will take all production of the syndicated programs in house and has pledged to take on a number of staff from Authentic.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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