Anti-obesity campaigners fail in bid to stop Cadbury ads

August 12, 2016 3:13

Anti-obesity group, the Obesity Policy Coalition (OPC), has failed in a bid to have an animated Cadbury chocolate ad pulled from the internet for allegedly breaching the Responsible Children’s Marketing Initiative.

https://www.youtube.com/watch?v=HrhHtDtZw20

In a complaint to the Advertising Standards Board the OPC claimed that Cadbury parent Mondelez had breached the initiative which is designed limited the marketing of unhealthy food choices to children under 12.

The 80-second Youtube film shows a square of Cadbury Chocolate and an Oreo cookie forming a friendship and going on an adventure.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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