Southern Cross Austereo takes stake in telco and digital broadcasting startup OVO Mobile

Southern Cross Austereo has taken a $5m stake in media and communications start-up OVO Mobile and its digital broadcasting platform, OVOPlay.

Ovo, which describes itself as a ‘hybrid telco‘, offers free mobile content from broadcasting and sports partners to subscribers of its mobile phone services. Barry O’Brien, chair of Atomic 212 and former sales boss of Network Ten, is the chairman of the firm’s parent company, My Mobile Data.

“It’s our broadcasting focus that sets OVO apart,” says CEO Matt Jones

Matt Jones, chief executive of OVO, said in the media announcement: “SCA’s decision to take a stake in OVO will allow us to escalate our push to sign up more sports and other entertainment offerings to OVOPlay, attract larger audiences and bring more people across to our mobile offerings.  We’re delighted that they’ve seen the value and potential of what we’re building,” he added.

“Our mobile offering is strong, but it’s our broadcasting focus that sets OVO apart and gives us our higher purpose, which is attracting big audiences for sports that otherwise struggle to gain traction.”

Sports that have given OVO exclusive digital broadcasting rights include Gymnastics Australia, Water Polo Australia, Supercheap Auto V8 Supercars team, 400 Thunder Drag Racing and World SuperBikes.

SCA’s Triple M and Hit Network stations are also available to OVO mobile customers data free.

Brian Gallagher, SCA’s chief sales officer, added: “SCA is attracted to OVO’s business model of offering compelling mobile telecommunications offerings built around its own digital platform for unique sport and entertainment content.

“Sport is the biggest immediate synergy between OVO and SCA.  Sport is integral to our Triple M network and increasingly popular on our PodcastOne network with podcasts like Howie Games.  We think there are great untapped opportunities for us to work with OVO to bring great content to the target audiences our clients are seeking to reach.”



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