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Southern Cross Austereo to take over agency sales for 2CH

Southern Cross Austereo has been appointed as the agency sales representative for 2CH, including DAB+, from April 12. The role previously sat with Macquarie Media.

The addition of 2CH to SCA’s stable will allow the broadcaster to access a wider range of audiences across the 25-50+ demographic.

2CH is owned by Glenn Wheatley linked radio group EON Broadcasting who purchased it in 2016 when Macquarie Media was forced to sell under media ownership rules.

EON Broadcasting is 85% owned by Oceania Capital Partners, with the rest owned by Wheatley and GM John Williams.

SCA national head of radio sales Nikki Rooke said the company already represents EON Broadcasting’s Sunshine Coast stations and is thrilled to be representing 2CH in the agency market.

Nikki Rooke, SCA’s head of radio sales

“This partnership will allow us to increase our reach in the increasingly valuable 50+ demographic, as well as opening up new brands and categories to us to work with,” said Rooke.

“2CH is such an iconic part of the Sydney radio landscape and we are very encouraged by the strong start they have made to the year with their new classic hits format. I am convinced that this, in combination with the with the resources and skills that SCA bring, will result in very beneficial outcomes for all and we can’t wait to get cracking.”

The 2CH division will be headed up by Carla Vella, SCA’s head of radio sales Sydney, with Melissa Nicholls taking on the role of 2CH specialist.

“We are truly excited to be continuing and adding to our long-standing relationship with the SCA. 2CH brings a strong position in the market with the 50+ audience only furthering SCA’s offering which will now encompass 25 to 55+,” Eon Broadcasting Group National Sales Director John Cranley said.

“This added with SCA’s professionalism and their delivery we can ensure clients a truly unique audience proposition.”

General manager of 2CH, Cherie Romaro, said the partnership was a ‘powerful alliance’.

“This partnership signals a powerful alliance between one of Australia’s iconic media companies, Southern Cross Austereo and The Eon Broadcasting Group. With SCA’s highly skilled team, in the market as CLASSIC HITS 2CH, 2CH DAB+ Digital Channels, Agency Representative’s, it will deliver a unique and powerful combination of both our media assets in the highly competitive agency landscape,” said Romaro.

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