Subway asks Australians to ‘fall in love with lunch again’

Sandwich chain Subway has invited Australians to ‘fall in love with lunch again’ in a campaign which uses humour to position Subway as an exciting lunch choice.

Created by JWT, the ad features a man going through a breakup as he falls in love with Subway, two friends swiping through a Subway style Tinder and a man proposing to his girlfriend with a falafel Subway.

Simon Langley, ECD at JWT, said in a statement: “Aussies are passionate about Subway, but can sometimes get caught in the same old lunch routine. We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand that will help Aussies fall in love with lunch again.”

Kate Brody, marketing director at Subway, added: “We want our guests to walk into our restaurants and not just order what they know and love, but to explore all our latest flavours, ingredients and combinations.

“This campaign captures all that we love about Subway: it’s fresh and fun and will certainly encourage our guests fall in love with lunch again.”

The campaign is set to roll out across TV, outdoor, social and radio.


  • J. Walter Thompson Sydney
    • Executive Creative Director: Simon Langley
    • Creatives: Kat Thomas & Nick Doring
    • Production Company: Good Oil
    • Senior Account Director: James Ansell
    • Senior Strategist: Heather Morrison
    • Account Manager: Jack Burton
    • Producer: Nicole Richardson
    • Executive Producer: Lee Thompson
    • Director: Dave Wood
  • Post Production: The Editors
  • Sound Studio: Rumble

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