Southern Star Entertainment will rebrand to become Endemol Australia as it looks to build on the heritage of the successful European production house which bought it out in 2009.
The production house has been famous for its Australian dramas including Return to Eden and The Secret Life of Us, while Edemol’s successful formats include Big Brother and Deal or No Deal.
CEO Janeen Faithfull said in a statement: “As Endemol Australia we’ll continue to build on the heritage and successes of Southern Star.
“Since the 70’s this company has had several different incarnations and has evolved through the decades with a strong and valuable identity in drama and children’s programs, and more recently in factual, reality and entertainment. We now produce content across all genres and media.”
Endemol acquired 100 per cent of Southern Star in 2009 having first bought into the company in 2000.
Endemol Australia’s current slate of programs include drama commissions Offspring, Puberty Blues and Party Tricks (Ten) and Gallipoli (Nine); entertainment formats Big Brother and When Love Comes to Town (Nine); original formats Crash Test Mummies and Daddies (ABC), the comedy series Legally Brown (SBS), along with children’s series Hairy Legs (Seven/ABC) and In Your Dreams (Seven).
“Today we continue to be one of the most successful and prolific production companies in Australia and we belong to the Endemol group, the world’s largest independent production company, with around 90 companies in over 30 countries. We’re proud of that association,” said Faithfull.
The rebranding process will roll out over the coming months to be in full effect by February 2014.