Spark Foundry appoints Linda Fagerlund as head of strategy
Publicis Media’s Spark Foundry has appointed Linda Fagerlund as its head of strategy.
Fagerlund joins the agency from News Corp where she was on a contract as the group strategy manager.
Peter Butler, managing director Melbourne, Sue Squillace and Linda Fagerlund
Prior to her 11-month stint at News Corp, Fagerlund was the communications strategy director for almost two years at Leo Burnett.
Fagerlund said in a statement: “I’m excited to join Sue and the national Spark team as we continue to cement the new brand locally and build client partnerships that extend beyond a traditional media agency into connected experiences using analytics, technology, innovation, PR, content, commerce, and more.”
The appointment comes three months after Publicis rebranded Mediavest to Spark Foundry and three years after Mediavest split from Starcom to become a separate agency.
Sue Squillace, CEO of Spark Foundry said, Fagerlund’s experience in both creative and media agencies will be of great benefit to the agency and clients.
“Her strategic experience in media agencies, creative agencies and with media owners sets us up perfectly to accelerate our clients’ business and our business in our evolving agency model, that is purpose built for our clients.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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