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Sparro hires Annabelle Page as content and brand lead

Digital marketing agency Sparro has hired Annabelle Page as content and brand lead.

Page has previously worked with Sparro’s founders, Cameron and Morris Bryant, at Winning Group where she was head of communications.

Page has previously worked with Sparro’s founders

Page joins from London-based communications agency, Unity, where she led the team’s corporate accounts. Previously, she was an account director at Sefiani Communications.

In her new role, Page will be growing Sparro’s digital PR and creative services offering. She will play a key role in the development of Sparro’s wider media proposition.

Page said of her appointment: “I’ve always admired what Morris and Cam have been able to create at Sparro and I am pumped to be joining the team at such an exciting time for the business.  As an agency, Sparro has some of the industry’s brightest young minds on their team. I’m looking forward to tapping into this digital expertise to help create truly creative and data-driven solutions for our clients.”

Sparro co-founder and partner, Morris Bryant, said: “We’re stoked to be working with Annabelle again, almost ten years since we were all at Appliances Online. As the lines between PR, content and earned traffic strategies continue to blur, the market is increasingly interested in creative solutions that deliver greater reach and more trackable results across this space.

“Annabelle is now adding a tonne of creativity, experience and personality to what we’ve been doing in that space. From here we’re really excited to bring everything together – creating content strategies that reach into all of our other channels. Using the data we already have to make better creative and content decisions is the biggest opportunity for our clients.”

In May, Sparro won the digital media account for clothing label Industrie. Its client list also includes  Showpo, PE Nation, Seafolly, Boody and Ally Fashion.

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