Industrie appoints Sparro to its digital media account

Sparro has won the digital media account for clothing label Industrie and its kids’ range.

The agency has been tasked with improving Industrie’s performance in search and social marketing to lift its digital presence.

Industrie joins Sparro’s list of fashion and retail clients

Co-founder and partner, Cam Bryant, said the Sparro team was passionate about supporting home-grown labels.

“It’s an absolute pleasure to partner with Industrie, an iconic Australian brand that’s been producing quality men’s fashion for 21 years. As a long time customer of Industrie clothing I’ve always admired the brand’s ability to produce quality, sustainable garments at an affordable price point so it’s a dream to now be working with the team,” Bryant said.

“With strong retail experience and a passion for helping Aussie grown fashion labels reach new heights, our team can’t wait to get stuck in and help drive value and even greater return for Industrie’s already strong business. We love their products, their innovations and we feel it’s a great alignment for our brand.”

Sparro’s client list already includes Showpo, PE Nation, Seafolly, Boody and Ally Fashion.

Jessica Papikian, ecommerce manager at Industrie, said: “Finding an agency that not only knows its stuff but would also be the right cultural fit was really important to us, so we’re thrilled to be partnering with Sparro. We were instantly impressed with the team’s digital expertise and look forward to working closely together to shape this next phase of growth for Industrie.”


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