Spartan Motor Group appoints DBC2 as agency of record

Automotive marketing agency DBC2 has been appointed as Spartan Motor Group’s agency of record.

The agency is tasked with a refresh of Spartan’s brand identity and architecture, as well as creating a new brand strategy, PR, content creation, website refresh and digital advertising, ahead of Spartan’s launch of its limited-edition performance car, The Spartan, into the Australian market.