Spartan Motor Group appoints DBC2 as agency of record
Automotive marketing agency DBC2 has been appointed as Spartan Motor Group’s agency of record.
The agency is tasked with a refresh of Spartan’s brand identity and architecture, as well as creating a new brand strategy, PR, content creation, website refresh and digital advertising, ahead of Spartan’s launch of its limited-edition performance car, The Spartan, into the Australian market.
Dale Brittain, founder and managing director, DBC2 said: “Adding Spartan Motor Company to our burgeoning client roster further positions DBC2 as a leader in the auto sector, and reaffirms our commitment to excellence, crafting cutting-edge strategies and delivering impactful results for our clients.
“Our team is thrilled to work alongside such an iconic and globally-renowned brand to help accelerate Spartan’s growth ambitions as it launches into Australia’s highly competitive performance and track car market.”
Peter and Nicholas Pap, co-owners of Spartan Motor Company said: “After following DBC2’s recent Tasmanian performance car road trip on social media we knew we wanted to work with their team: they understand automotive marketing to its core plus their team drive performance cars which appeared to us to be the perfect combination to help engage our target audience and amplify brand awareness.
DBC2 will also set up a dealer service network and marketing partnerships with track day operators and brands. The launch of The Spartan is expected in September 2023.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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