SPC launches new frozen fruit whip product with sampling campaign
Food processor SPC is launching its new frozen fruit whip ‘Perfect Fruit’ with a campaign from Leo Burnett Melbourne which centres around a sampling campaign which sees a custom made sampling van tour the coasts of Victoria, Queensland and NSW.
The integrated campaign created by Leo Burnett, Slingshot and Hausmann Communications focuses on the ‘Perfect Fruit SWAP Team’ who are travelling around the country to swap people’s “naughty treats” with the newly-launched SPC product, with outdoor street posters and transit billboards complementing the sampling campaign.
SPC has also partnered with Nova FM and online publisher Pedestrian TV for a series of radio and online promotions to run throughout summer.
Credits:
- Creative Team: Leo Burnett
- Media Team: Slingshot
- PR Team: Hausmann Communications
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Clever move to re launch this product. The previously Goulburn valley product failed to find a solid distribution last summer. Hopefully they can do it this time round.
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