Special Australia picks up creative for Coopers brewery
Creative agency Special Australia has been appointed by independent family-owned brewery Coopers, following a competitive pitch.
The agency will build on Coopers’ ‘Forever Original’ brand positioning, originally created by former agency The Royals, and aim to forge a deeper connection with Australian beer drinkers.
Coopers is an indie family-owned brewery
Kate Dowd, national marketing manager, Coopers, said: “We are so pleased to appoint Special as our creative agency and look forward to working with their experienced team to ensure even more Australians get the opportunity to experience the amazing taste of an ice-cold Coopers beer this summer and beyond.”
Special’s ECD, Ryan Fitzgerald, said the agency is excited to start this new relationship.
“With over 160 years of independence, originality and the finest beers in the country – there’s a lot to be excited about,” he said.
“We share an ambition with the Coopers team for what creativity can do for this iconic brand and we can’t wait to help shape its next chapter.”
Lindsay Evans, CEO at Special, added: “We are thrilled to be working with this world class team to further strengthen this iconic brand’s positioning and bond with Australians.”
Coopers partnerships with KWPX for media buying, Immediate for shopper marketing, Cowan Agency for packaging design and Corporate Conversation for PR have been retained.
Special’s first work for Coopers is expected the launch in late 2023.
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say