Special Group and Nakatomi launch ‘Tipsy’ app for award shows tipping competitions

Tipsy, an app for running tipping competitions at award shows, has been launched the Special Group and Nakatomi.

The announcement:

Special Group & Nakatomi create new app ‘Tipsy’ to make award shows a little more exciting for everyone

Award shows are filled with glitz, glamour and celebration. However audiences often find themselves tuning out after their nominated categories have passed, when ideally they’d stay engaged throughout the entire evening. So to solve this, and to make sure even people who aren’t there on the night can still be part of the fun, Special Group & Nakatomi have teamed up with the launch of Tipsy.

Tipsy is a free event-based tipping app that lets you pick winners in each award category for the chance to win cash prizes. Users enter their selections at the start of the night, then follow the results throughout via a live leaderboard.

The app debuted at last Friday’s B&T Awards where Chris Howatson, CEO of Che Proximity, correctly tipped 17 of the night’s 35 categories, winning the $1,000 cash prize sponsored by Uber Eats. Says Howatson, “Even when you don’t win an award, Tipsy means you can. It made the whole night a lot of fun!”

Download the app


Says Cade Heyde, Managing Partner, Special Group: “We were really stoked that Tipsy was such a hit on debut at B&T. It’s a bit of fun and a great companion app, gamifying any live event – award shows, broadcasts and more.”

Tipsy is now available for all future live events and award shows, beyond just the advertising industry. Those interested in having Tipsy active at their event or award show can contact cheers@tipsyapp.com.au

Agency: Special Group
Executive Creative Directors – Tom Martin & Julian Schreiber
Creative Directors – Jack Nunn & Nils Eberhardt
CEO – Lindsey Evans
Managing Partner – Cade Heyde
Account Manager – Steph Wilkinson
Digital Producer – Sharon Gray
Senior Digital Creative – Jesse McLallen
Designer – Frank Thiruchelvam

Production partner: Nakatomi
Co-Founder – Emad Tahtouh
Creative Director – Andrew Timms
Interactive Team Lead – Benjamin Bray
App Developer – Tom Bremner

From a Special Group media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.