Special Group extend ‘Feels Like Home’ campaign to outdoor featuring Qantas crew

QA772_RTF_WESTF_Pitt_St_PTQantas is extending its Feels Like Home brand campaign across digital, print and outdoor, with the campaign featuring Qantas staff explaining why they love their job.

Created by Special Group, the campaign features a pilot, flight attendant, operations staff and a lounge host.The positioning has also been extended across below the line and in-terminal ads and videos celebrating Qantas staff.

Special Group unveiled their first work for the airline in February, while Qantas unveiled the new brand positioning in November last year.

In April Qantas’ marketing boss Olivia Wirth explained the long wait for the new campaign launch had been because of difficulties the airline was facing adding “you can’t launch a campaign in a void”.

Special Group’s Dave Bowman is speaking at this week’s Mumbrella 360. Click the banner below for more details on sessions and how to book tickets.
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