Speed Agency wins Futura’s media account
Speed Agency has won the media and brand communications account for office solutions provider, Futura, Mumbrella can reveal.
The company has engaged the Speed Agency to handle its brand strategy, communications planning and media planning and buying account.
Futura offers products including printers, computers and phone systems
Ian Perrin, who founded the offering in August last year, said the new business win gives the agency a chance to “do some category defining work”.
“It’s an exciting time to build brands that reflect the changing nature of business in a technology oriented world.
“Right from the first meeting we were impressed with their desire to throw out the rule book and challenge conventions, so they feel like the perfect partner for us,” Perrin added.
A Futura spokesperson, added: “We have created a business that is dedicated to using technology and innovation to disrupt the legacy office services model. We therefore wanted to select a partner who not only believed in this approach, but genuinely understood it. And with SPEED we found an agency who is doing exactly that in their field of marketing communications. We have aggressive growth targets, and have found a partner who matches our ambition.”
Just last week the agency also won the planning and strategy account for real estate company QICGRE.
Speed’s clients include QICGRE, Japan Airlines, Westfund, University of Notre Dame and Dry July.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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