Despite having no idea of the content of the book, PR agency One Green Bean saw a major media turnout for its launch of Dan Brown’s new novel The Last Symbol at Sydney’s State Library of NSW today.
The agency was appointed to the project by Random House last month, and promised “a high profile stunt” to launch the latest blockbuster from the author of The Da Vinci Code.
The stunt proved to be a hunt using Facebook to find 40 speedreaders who had access to the book from 9am, with the first to finish giving their review to the waiting press at noon.
Among the media turnout was Channel 9 News, Channel 10 News, Live News, News.com.au, SMH and the Daily Telegraph.
One Green Bean boss Kat Thomas said: “From a PR perspective, this potentially looked like challenging job as we had no access to the book prior to 9am this morning as there is a strict global embargo, nor did we have any access to Dan Brown. We therefore came up with the idea to do a search for Australia’s fastest reader to ensure we had some interesting content for media.”