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Spinach wins Homebuyers Centre creative and strategy

Spinach, which is minority-owned by WPP, has been appointed by home building company Homebuyers Centre to its creative and strategy account.

As part of the remit, Spinach is aiming to help the brand stand out in the building and property sector.

The company operates in Victoria and Western Australia as part of the ABN Group. Homebuyers Centre specialises in assisting first home buyers through finance, finding land and building a home.

Homebuyers Centre head of marketing Jayne Willmott said: “The Australian property market is incredibly dynamic and constantly evolving, so we’re excited to be partnering with the team at Spinach to help more first home buyers on their homeownership journey. We’re impressed by the agency’s strategic thinking and approach – it’s well suited to the challenges modern marketers are facing.”

Spinach general manager and media director Ben Willee added: “What could be better than being part of the journey to help first home buyers realise their dream of becoming homeowners? We’re stoked to be working with Jayne, Tiffany and their teams. We can’t wait to get cracking.”

This article has been updated on WPP and Spinach’s relationship.

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