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Wynstan ‘with a y’ wears birthday suit in first live-action ad

Blinds, doors and shutters company Wynstan has released its first live-action campaign via independent creative agency Paper Moose.

The campaign features the eponymous character in the nude, with his genitals obscured by carefully placed objects.

In the 30-second spot, Wynstan explores a factory, introducing himself as “Wynstan with a y” before going through why Wynstan products are suited for all places including “where the sun don’t shine”.

Paper Moose creative Pete Saladino said: “Bringing an iconic voice like Wynstan to life on TV was both a responsibility and a privilege. We knew we had to go all in. While these spots show off Wynstan’s large product range, preserving the famously playful and quirky tone of the brand was our priority.”

Wynstan head of product and marketing Amelia Taylor commented: “Making a shift to a live-action brand mascot is a big step for any brand, we love how these spots seamlessly blend entertainment and product in a truly memorable way.”

The new campaign is live on free-to-air TV and online.

Credits:

Client: Wynstan
Head of Product and Marketing: Amelia Taylor
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Creative Director: Kate Holdsworth
Art Director: Katie McIntyre
Copywriter: Pete Saladino
Designers: Divya Abe, Evelyn Tran
Account Manager: Madeleine Huxley
Production: Paper Moose
Director: Josh Logue
Head of Production: Maren Smith
Senior Producer: Lucy Whirledge
Director of Photography: Benjamin Shirley
Production Designer: Ant Miller
Editor: Oliver Trauth-Goik
Colour grade: Yanni Kronenberg
Animation: Tom Spiers
Sound Design & Mix: Matt Perrott @ Mighty Sound

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