Sport Australia highlights how smartphones have killed sport and encourages Australians to ‘Move It’
Sport Australia – formerly the Australian Sports Commission – is encouraging Australians to ‘Move it’ find 30 minutes to exercise a day and ‘Move It’.
The 45-second advertisements highlights what Australian sport used to look like and explains how the invention of smartphones has made people “spectators instead of participants”.
Created by AJF Partnership, a GrowthOps Business, the ‘Move It’ campaign aims to encourage Australians to get active again and part-take in 30 minutes of heart-rate-raising physical activity every day.
Louise Eyres, general manager and CMO of customer insight and analytics for Sport Australia, said it was time Australians united and put their health first.
“We know that just 30 minutes of physical activity every day reduces the risk of heart disease, osteoporosis, diabetes and cancer, so it’s an important, and fundamental message for all, and
in-particular, for young Australians.”
Adam Francis, founding parter and ECD at AJF Partnership, said statistics prove that Australia is no loner a sporting nation.
“It’s been great working with Sport Australia to develop a campaign that not only holds the mirror up to Australia’s fitness levels but also offers a simple solution to lift the nation’s heart rate.”
The campaign is running across TV, cinemas, outdoor, digital and social.
Credits:
- Client: Sport Australia
General Manager/CMO, Marketing, Customer Insights & Analytics: Louise Eyres
Deputy General Manager, High Performance & Participation Marketing: Fiona Boughton
Director, Participation Marketing: Tony Dusan
Director, High Performance Marketing: Laura Sidey
Project Manager: Katy Everett - Agency: AJF Partnership, a GrowthOps Business
Executive Creative Director: Adam Francis
Creative Director: Glenn Dalton
Senior Art Director: Ed Carveth
Senior Copywriter: Brent Liebenberg
General Manager: Jayne Brady
Senior Account Director: Sarah Dalli
Account Manager: Emily Howat
Head of TV Production: Roz Ruwhiu
Strategy: Pieter-Paul von Weiler, Jill Cummins - Production: Guilty
Director: Chris Tovo
Producer: Jason Byrne
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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