Sport Australia promotes catch up TV to encourage Australians to ‘Find Your 30’

February 25, 2019 5:03

Sport Australia has released a TV commercial which encourages Australians to watch catch-up TV so they can pause their program and find their 30 minutes of exercise each day.

The new campaign targets parents using a call to action which encourages mothers and fathers to prioritise their own physical activity.

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Created by AJF Partnerships, a GrowthOps business, the ad titled ‘Tiny Trainers’ is the latest iteration of its ‘Move it Aus’ change campaign which was first launched in August last year.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Movie it Aus Sport Australia Tiny Trainers

1 COMMENTS

Marg 18 Mar 19

Hi. The add I saw says to pause ur tv to get exercising.

I think this WOULD convince my husband to go cycling with me, when The Chase & the news are normally playing in normal tv (it’s too hot to excercise in Qld, where we live, at that time – or earlier).

How do low-income people like my husband and I do that when we don’t have a smart tv?…

…Or can our 4 year old tv from Aldi, become ‘smart’ enough to do that, with some extra technical ‘box’?

Kind regards, Marg

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