The sport battle continues for Australia Day, with Aussies favouring tennis
Tennis led Australia Day television viewing last night as Roger Federer secured his spot in the grand slam finals taking Seven to a win for the evening, despite Australia winning the One Day Series with another victory in the cricket.
“All I care about is that I can win on Sunday. Doesn’t matter who’s across the net.” –#Federer#AusOpen pic.twitter.com/zpQMU9c4nM
— #AusOpen (@AustralianOpen) January 26, 2017
Pulling an average metro audience of 1.146m the tennis was the most watched non-news program and across key advertising demographics 16-39, 18-49 and 25-54, according to OzTAM’s overnight preliminary metro ratings.
Seven’s winning streak for the night saw the network reach the millions for its airing of the tennis and Seven News which saw 1.156m tune in, and it was the most watched program for the evening. The tennis success continued for Seven with the late session averaging 723,000, the early session managing 494,000 and the day session pulling 330,000 viewers. Seven finished on 33.1% for the night.
Nine held second position for the Australia Day television battle with 27.2%, as Nine News was its most watched program managing 966,000. The last session of the One Day Series saw 727,000 tune in just in front of the first session of the match which managed 712,000. Today Extra managed 311,000 while the pre match of the cricket pulled 309,000.
Ten finished third with an average audience share of 8.5%, Ten Eyewitness News was the channels most watched program with 407,000, ahead of Family Feud’s 339,000, Australia Day Concert’s 317,000 and The Project’s 305,000.
Wednesday night television saw Australians favour The Big Bash League as it pulled 1.182m over 827,000 for The Australian Open; however, Seven still won the night with 21.3%.
The Sydney Sixers secured their spot in the final for The Big Bash, defeating Brisbane Heat as the game went over-time into a Super Over, pulling up the numbers for the post game which was the most watched program for the evening in front of session two of the match, which managed 904,000.
The Super Over was the most watched program for the evening and across key advertising demographics 16-39, 18-49 and 25-54.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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topics
Australian Open
Big Bash League
cricket
Nine
One day series
OzTam
OzTam Overnight Preliminary metro ratings
Seven
Ten
Nobody can stand Michael Clarke or the other self-absorbed commentators, hence viewer numbers are down. It’s not rocket science.
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How brave you are to admit interning at Mamamia, Abigail. I’m sure we’d love to hear what the hundred odd minions do all day.
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