Sport Social partners with Audacia Audio to unlock podcast ad opportunities across APAC
Sport Social and Audacia Audio are teaming up to bring more programmatic podcast advertising opportunities to eight key Asia Pacific markets, including Australia and New Zealand.
The announcement:
Sport Social, Europe’s largest dedicated sport podcast network, has partnered with global audio advertising marketplace Audacia Audio to bring more programmatic advertising opportunities to eight key markets across Asia-Pacific: Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Australia, and New Zealand.
The partnership will see Audacia integrate with Sport Social’s network, helping to fill growing podcast ad inventory in these regions using advanced programmatic technology. With increasing audiences across APAC, this collaboration ensures that brands in these markets can now access a rich catalogue of premium sports audio content in a scalable, efficient way.
Kym Treasure, founder and CEO of Audacia Audio shared her excitement about the partnership:
“We’re incredibly proud to become the exclusive third-party representative of Sport Social across Asia Pacific. With a catalogue of over 600 shows — including fan favourites like The Anfield Wrap, Seaman Says, and Undr the Cosh, as well as standout content from creators such as Crowd Network and Goalhanger — Sport Social is a powerhouse in global sports audio.
What sets them apart is their deep collaboration with official rights holders, including eight Premier League clubs. This partnership gives brands across APAC the chance to align with elite sporting content in a truly meaningful way.
Sport Social podcasts are loved worldwide, and this unrivalled, genre-spanning catalogue opens up fresh opportunities for brands and agencies across the region to be heard across this premium content.
Through Audacia Audio, advertisers can now access a premium podcast inventory that’s never been this accessible or scalable across APAC — and with such a high calibre of content, the opportunities are truly unparalleled.”
Gavin Martin, head of trading at Sport Social, said: “This partnership means more opportunities for our podcasters whose shows are resonating with listeners in these regions. With Audacia’s programmatic infrastructure and market expertise, we’re better positioned to connect brands with passionate sport fans across APAC and deliver more value to creators.”
For podcasters, the integration means increased monetisation potential in areas where Sport Social is seeing listener growth. For advertisers, it offers streamlined access to highly engaged audiences across a wide range of sports podcasts, all delivered in a trusted and brand-safe environment.
With more than 600 shows on the network, including titles like The Anfield Wrap, Seaman Says, Undr the Cosh, and content from producers like Crowd Network and Goalhanger, Sport Social works closely with official rights holders including eight Premier League clubs, offering brands the chance to align with elite sporting content.
Source: Sport Social
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