Sports Marketing Summit: Engaging with fans beyond the live game

Rosie Drew

September 24, 2024 7:48

Fantasy leagues, sports betting, and documentaries are just a few ways those under 40 are engaging with their favourite sports beyond live coverage.

“The conversation of sport doesn’t stop at the final whistle, the siren, or the last game. It happens throughout the week,” said SHOUT Collective founder Liam Daly at Mumbrella’s Sports Marketing Summit last week.

Gen Z and millennials spend 62% of their time consuming sports content outside the live game, yet many brands remain locked into traditional live sports partnerships, he explained.

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Rosie Drew

Rosie Drew is the senior reporter at Mumbrella. She joined in May 2024.

Topics

Clubby Sports Dylan Buckley Liam Daly SHOUT Collective Sports marketing summit

1 COMMENTS

Chris 24 Sep 24

The Canberra Labor Club group operates more than 400 gaming machines. It was set up by ACT Labor to support the party and its articles of association require any profits to be paid to the branch
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