YoPro targets fitness fanatics with familiar faces

Danone’s high protein yogurt, YoPro, is sending the message to athletes and fitness fanatics that everything adds up, with a high intensity campaign from Emotive.

The campaign film features fitness and sporting personalities Andrew Papadopoulos, Kahn Porter, Abbie Taddeo, Xavier Cook and Ellia Green, who were selected and procured by Lampoon Group. The social media and PR agency also worked with Emotive on the influencer campaign that will support the films.

YoPro brand manager, Xavier Gonzalez, said the campaign had to directly target the brand’s key audience.