Sportsbet ad pulled after Ad Standards upholds racial vilification complaint
An ad for Sportsbet from its ‘Elite Average Games’ series has been pulled and altered after industry watchdog Ad Standards upheld a complaint about racial vilification.
In the original ad, contestants representing their countries participate in the ‘Bindi Walk’ event, and the complaint alleged Sportsbet gave the Kenyan participant a “mocking name”.
While the athlete from Kenya is on screen, a voiceover says: “… and when Kenya’s ‘oh no I copped a bad one’ fell at the pointy end, not even officials could steal victory from the Aussie”.
