Sportsbet challenges CommBank to cancan dance-off to settle copyright dispute

ah man that is awesome. I take my hat of to Sportsbet.

CBA – Stop being so bloody boring and say something interesting for once

well played Sportsbet, well played indeed.

Who do people hate more than banks? That’s right, online gaming companies. Absolute bottom feeders.

Today I will be opening a Sportsbet account and moving my money out of Comm bank. Advertising helps me decide.

I agree Raj. Also when did ‘gambling’ become ‘gaming’ – nifty little wordplay to make it more acceptable.

You can’t do that Sportsbet!

Well played, CommBank. Ball over the fence with a perfectly straight bat.

I just don’t get this.why are they challenging a bank?
If they were taking on the tab or Tom waterhouse I would understand.full pages in the dailies cost a lot.
What’s the expected roi?truly weird.

Haha I love you SportsBet, and that’s coming from a CommBank customer who DOESN’T gamble. Clappity clap.

Love the parody ad immensely but I think the CBA is a pretty soft target with the dance off idea. An Australian bank will never engage with a gambling company on something like this. Great way to generate some more PR by making the bank look, well look like a bank.

I like how CBA doesn’t pass up the chance to brag about their donations. It’s like meeting someone at a party who kept loudly proclaiming “I gave $10 to World Vision, I am a wonderful person!” over and over. And then asked if you could help spread the news.

Awesome.

uummm gambling with money… isnt that what the banks do, but on an international scale?

Who made the Commonwealth Bank god? Good on you Sportsbet for being another one to take on these, thieving, lying, unscrupulous bankers!

http://saveoursando.com/

gaming brands and banks, both rotten

w00t go sportsbet!
commbank CAN STFU. Sick of seeing their ‘can’ ads all over the internet. I swear I see the same boring ad at least 20 times a day. Heard of frequency capping?!?!?! The more I see your pre-rolls and display ads the more I hate your bank and your marketing team. Do they not realise how many people they’re pissing off by playing the same bloody ad over and over again?!

Yeah. “Sorry love I didn’t gamble away this week’s housekeeping money I ‘gamed’ it away.” That’ll make a lot of wives and hungry kids feel a whole lot better.

I actually think Sportsbet’s spoof ads were better than the original Toni Collette CBA ads. I am sad that CBA decided against the CANCAN – especially when they are trying to be the leaders in innovative ways to reach the youth market. Today, they lost that appeal by being a plain old boring conservative bank, yet again…

CBA should reply with a parody ad displaying how deceitful and moneyhungry Sportsbet is. At least CBA directors dont go to sleep with the communities blood on their hands.

when did gambling suddenly become ‘gaming’?
whatever you call it the impact on those who can least afford it is tragic.

@Doug – precisely.

I’m also unclear on what aspect of copyright law they are relying on. The word “can’t” can’t be copyrighted, the typeface is mundane and they aren’t passing themself off as a bank.

I’m similarly baffled about what the ASB are supposed to do.

CBA – get better spin-doctors.

The Sportsbet ad finishes with a seemingly polite “See you next Tuesday?”. It’s worth looking up the hidden meaning 🙂

Hats off to Sportsbet for taking it up to the big guys and being true to brand with a fair go wager! CBA response predictable and boring.

Whilst we are debating this humorous stoush how about some real truths about Sportsbet and what you CAN and what you CAN’T?

You CAN bet with them so long as you lose.

You CAN’T bet more than peanuts if they think you CAN beat them.

You CAN’T make them abide by the standard requirement to accept a bet on a horse to win at least $1,000.

Hundreds of punters all around Australia CAN’T see any humour Sportsbet’s behaviour.

CBA taking the high ground on a gaming company – makes you laugh.
CBA 100% owns Commsec the market leader in online trading which they earned over 350m in revenue last year from customers gambling on share prices.

There’s a significant difference between gaming and gambling. Gambling is based on chance, gaming is based on skill (and I’m not talking in a ‘video game’ sense). For Sportsbet to establish themselves as people who see gambling as gaming is somewhat false.

It’s basic marketing – gaming = fun, skill-based, individual has control. Gambling = Based on chance, no control for the individual.

CBA should shoot back with an ad with a guy telling his wife he’s invested their life-savings into Sportsbet.

Tag line – “Just because you Can, doesn’t mean you should.”

This is how you respond:

http://technoblegy.blogspot.co.....-duel.html

And people might even like you for it. Even if you’re a bank.

On their ‘copyright infringement’ issue, I think an important point needs to be made.

British Telecom, back in about 99, did the exact same campaign via M&C Saatchi London. Read all about it here:

http://sullieseverything.wordp.....-campaign/

Now if the Commonwealth Bank has any degree of integrity, it should pull it’s whole can/can’t positioning immediately. Otherwise, they’re guilty on the one hand of stating how important intellectual property is, while on the other hand, being the guilty party by stealing their entire campaign from another company. And not a small company at that.

Rest in pieces CBA.