Sportsbet challenges CommBank to cancan dance-off to settle copyright dispute

Sportsbet does the cancan

Sportsbet has returned fire in its copyright battle with Commonwealth Bank over the use of imagery and language in the bank’s ‘Can’ ad campaign, with a new offensive that challenges CommBank to a dance-off to settle the dispute.

A few weeks ago, Sportsbet launched an ambush ad that parodied CommBank’s Can campaign. CommBank responded by leaning on YouTube and Facebook to take down the ad on copyright grounds.

The ad is still viewable on Sportsbet’s homepage.

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