Sportsbet piles into the Labor leadership battle

Tim Burrowes

February 26, 2012 1:05

Online betting service Sportsbet has launched a tactical print campaign capitalising on Monday’s Labor election battle.

The ad features a photo of Julia Gillard and Kevin Rudd in close proximity, with Gillard whispering to Rudd that she’s betting on him.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

1 COMMENTS

Dave the gay art director 27 Feb 12

$1.15 wasn’t enough to risk a bet –

Julia’s almost become like Black Caviar – where he wins everything and the odds offered are so low (like $1.04 to win) that’s you can’t even have a flutter.

User ID not verified.