Sportscraft kicks off 2024 Olympic campaign via The General Store

April 22, 2024 8:36

The Australian Olympic opening ceremony uniforms were unveiled last week, designed by Aussie retailer Sportscraft. The reveal also marked the launch of the brand’s new campaign, ‘Supportscraft’, via creative agency The General Store.

The campaign kicked off with the ‘Supportscraft’ Olympic message hub and re-badging of the wordmark on its website.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.