Sportsgirl appoints iD Collective in lead up to Christmas

Sportsgirl has appointed iD Collective to develop and implement a strategic program in the lead up to Christmas.

The announcement:

Full-service communications agency, iD Collective, has been appointed by iconic Australian fashion brand, Sportsgirl, adding to its notable list of fashion clients, to develop and implement a strategic program.

Leveraging iD Collective’s strong media and influencer relations and extensive experience working in the fashion space, the agency will drive key communications for Sportsgirl in the lead up to Christmas.

With the agency’s team of communications experts, iD Collective is thrilled to work with Sportsgirl, adding to its suite of reputable and esteemed fashion clients, including adidas, UNIQLO, FENDI Timepieces, Clarks, Hush Puppies, ECCO, Marcolin, Michael Hill AU & NZ, MISSGUIDED, August Berg and PRGRSS Store…just to name a few!

With the agency being a full-service immersive communications agency, iD Collective’s mission is to evolve and amplify brands. Our team of communications experts will work alongside Sportsgirl to engage a diverse crew of on-brand creators to bring the brand ethos to life.

iD Collective’s Managing Director, Sarah Young said – “iD’s experience in the fashion category includes working with many iconic national and global brands. We’re extremely excited to welcome an Australian fashion icon, Sportsgirl, to the iD family and look forward to working closely with the team to amplify Generation Sportsgirl.”

Source: ID Collective media release


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