F.Y.I.

Sportsgirl appoints PR agency Tailor Maid

Fashion brand Sportsgirl has appointed Tailor Maid Communications to handle its PR.

The announcement: 

Tailor Maid Communications have been appointed as the Australian Public Relations agency to handle PR and Communications for Australia’s up to the minute fashion leader Sportsgirl.

Sportsgirl is an iconic global fashion brand, delivering weekly updates of the latest trends to an engaged and savvy customer. Sportsgirl provides girls in Australia and around the globe with instant access to the latest trends, exclusive designers and vintage collections. With a reputation as an authoritative fashion leader, Sportsgirl is committed to discovering and supporting emerging and established design talent via the Sportsgirl’s Like program. Promoting positive body image through partnership with the Butterfly Foundation and bringing the most up to date style news and talent direct to you in our beautiful stores and online at www.sportsgirl.com.au

Tailor Maid Communications are a leading fashion, beauty, lifestyle and talent public relations and events agency. Since 2006, Sally Brown and Chrissy Biasotto fast established themselves within the industry providing an innovative, dedicated and personalised service delivering client solutions that are above and beyond traditional marketing mechanisms.

Tailor Maid Communications will work alongside Sportsgirl’s in-house marketing team in the planning and management of communication strategies and are the point of contact for the Australian media on all brand related enquiries and requests.

Source: press release

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