Spotcap appoints The Core Agency to creative account

The Core Agency has won the creative account for fintech company Spotcap.

The announcement:


Sydney: 6 February 2018 – Spotcap has selected The Core Agency to manage its strategy and creative duties following an international creative pitch that included agencies in Germany and Australia.

The fast-growing Sydney independent will become the lead agency for Spotcap across Australia and New Zealand, developing multi-channel brand and retail campaigns.

Headquartered in Berlin, Spotcap is a Fintech lender that empowers SMEs to create and embrace growth opportunities by providing unsecured loans between $10,000 and $400,000. It is growing customer numbers with its a unique proprietary lending platform and credit algorithm which offers a fast and superior assessment of the real-time performance of SMEs. This enables Spotcap to make responsible loan approval decisions and have funds available to businesses within just 24 hours. Spotcap was founded in Germany in 2014 and opened its Sydney office at the beginning of 2015. It also has operations in New Zealand, the UK, Spain and The Netherlands.

Spotcap joins a growing list of clients at The Core Agency including QBE Insurance, Sydney Airport, Key Pharmaceuticals, NSW Government, Pet Circle, Cook Islands Tourism, RSVP and The Fred Hollows Foundation.

Jane Callister, managing director at The Core Agency said: “It is fantastic to be working with such an innovative business as Spotcap. Being an SME ourselves, we were able to plug into the mindset of their target market to create a powerful new brand idea. We are thrilled to partner with Lachlan and his team.”

Lachlan Heussler, managing director Spotcap Australia & New Zealand added: “We have huge plans for Spotcap and decided to use an agency that shared our ambition. After seeing all the creative pitches, the idea presented to us by The Core Agency stood out as the clear winner.”

This latest win comes after The Core Agency announced it had won the Key Pharmaceuticals account. The agency is tasked with strategic and creative duties for its portfolio of over 30 brands including Hamilton, Blistex and Tiger Balm.


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