Spotify buys Australian podcast technology platform Whooshkaa
Spotify has acquired Whooshkaa, an Australia-based podcast technology platform that gives independent creators, publishers, broadcasters and brands a cost effective, end-to-end platform to host, distribute, monetise and track on-demand audio.
Whooshkaa’s specialised broadcast-to-podcast technology enables radio broadcasters to more easily and quickly turn their existing audio content into a podcast.
“We believe the worldwide growth potential for digital audio is still largely untapped. Through the addition of these new tools as well as the innovative team behind them, we are reinforcing our commitment to helping creators, publishers and advertisers realise the value of this opportunity,” said Dawn Ostroff, chief content & advertising business officer, Spotify.
