Spotify CEO says cost of making content ‘close to zero’

Spotify founder Daniel Ek took to social media this week to declare that “the cost of creating content” is “close to zero”, a comment that jibes nicely with his platform’s royalty rates.

“Today, with the cost of creating content being close to zero, people can share an incredible amount of content,” Ek wrote on X/Twitter.

“This has sparked my curiosity about the concept of long shelf life versus short shelf life. While much of what we see and hear quickly becomes obsolete, there are timeless ideas or even pieces of music that can remain relevant for decades or even centuries.”