Spotify launches Australian Ad Studio

Spotify has launched its self-serve audio ad platform, Spotify Ad Studio, in Australia.

The announcement:

Spotify Ad Studio launches today in Australia, making it easier than ever for marketers to reach the right people, in the right moment on the world’s largest music streaming service. Spotify Ad Studio provides the tools businesses need to create and manage audio campaigns in minutes, with flexible budget options for small and medium-sized businesses.

Spotify Ad Studio makes creating an audio ad easy, with an intuitive interface and a simple step-by-step process. Since launching in the US in 2017 and expanding our public beta to the UK and Canada, we’ve seen thousands of advertisers use Spotify Ad Studio to launch more than 8,000 campaigns.

Here’s how it works:

  1. Create an audio ad in minutes. Share a script, pick a background track and voila! Spotify Ad Studio will quickly create a fully-produced audio ad for review, complete with a recorded voiceover. If the user already has an audio ad, that works, too – simply upload it with one click.
  2. Reach the right people. Spotify Ad Studio’s targeting features enables users to select an audience based on age, gender, location, activity and even music taste. Users can even select mobile, desktop or both to ensure the ad is reaching their audience in the right context.
  3. Set a budget and track results. Users simply select a budget and the duration of the campaign and then track the results to see how the audience is responding.

“Over the last few years, we’ve established Spotify as a trusted space for brands and marketers to reach a hyper-engaged, verified audience. Spotify Ad Studio opens that door to everyone. It’s an amazing opportunity for even more advertisers to build one-on-one relationships with our listeners,” said Brian Benedik, global head of sales at Spotify.

Andrea Ingham, head of sales at Spotify Australia & NZ adds, “We’ve seen tremendous excitement and take up of Spotify Ad Studio by businesses in Australia who are looking for a more accessible, self-service approach to reaching our audience.

With the launch of Active Media just the other week, we continue to roll out market-leading ad innovations that are ultimately improving the ad-supported free user experience for listeners, creators, and advertisers alike”.  

TMRW Music has been using the product in test mode over the past six months.

Elinor Williams, TMRW Music’s Marketing Manager, said; “Often we find someone may listen to an artists music but they don’t follow their social channels, or may not spend much time on social media or other platforms. When targeting fans on Spotify, we’re able to convert a user from a listening fan to getting them to actually buy tickets to a gig or listen to their new album.”

One of our other test partners, John Hughes Group, wanted to reach younger listeners who were in the market for a new or used car, who they weren’t reaching via radio advertisements. Michael McGrady, Head of Digital Marketing Rohanna Pty Ltd, said; “If you want to reach the right audience, you need to follow them where they’re listening. Radio is declining when it comes to reaching millennials, and streaming is on the rise.”

“Advertising platforms are usually complicated — but Ad Studio is simple. Plus, the ad creation feature makes the whole process even easier.”

The introduction of Ad Studio comes just after Spotify’s launch of Active Media in Australia earlier this month.

Source: Eleven PR


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