Spotify unveils new ad campaign using Pharrell Williams, Justin Timberlake and Lorde


Spotify has launched its first local advertising campaign across outdoor, mobile, search and social.

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The artist-based creative for the campaign will feature the likes of Pharrell Williams, Iggy Azalea, Lorde, Justin Timberlake and Daft Punk.

There will be a strong focus on mobile, search, and social channel,  target a “mobile–first” 18-24-year-old market in high density transit zones across Sydney, Melbourne and Brisbane.


Bohemia has developed the campaign with outdoor creative design by Glue.

The campaign focuses on a mix of 18 international and local artists, each executed in a different way. Unique content from artists, such as Ellie Goulding’s ‘Music to Run To’ playlist, also plays into the consumer experience for Spotify users.


Serena Leith, Spotify Australia’s marketing director, said: “Spotify wanted to do something stand-out in the OOH space.

“We worked collaboratively to come up with a creative that boasts popular domestic and international artists, a vibrant colour palette, and a succinct message, focusing on in-transit moments that are always made better with music.”

The campaign features over 600 outdoor panels and a giant billboard with rotating creative, on Sydney’s William Street.

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