Spotify Wrapped 2024 finally drops after long teaser campaign
Spotify has launched its annual Spotify Wrapped campaign, revealing users’ listening habits on both the individual and national scale.
Marking its tenth anniversary in 2024, Spotify Wrapped provides users an exciting opportunity to see how their music taste evolved over the year, receive special messages from their favourite artists and podcasters, and overall celebrate the record-breaking, culture-making year that was.
This year, Wrapped is being delivered locally by a mix of creative across experiential, paid media, OOH, and on platform marketing, across an extended tease phase through to launch, in collaboration with creative agency Akcelo and social content agency Jack Nimble.
anyone else suss on their wrapped? cant help but think an algorithm is inserting some songs and ignoring others… I tried to game it and play one little known song every day for the year – didnt play every day but played at least 200x. didnt hit top list at all when number one song in my list said it was played 44 x….
all top 5 were more mainstream artists on big labels, two of which are not in any playlist and have not intentionally played once… curious