SpotXchange announces full real-time bidding capability

Online video player SpotXchange, which opened an Australian office in August, has announced that 100% of its video advertising inventory will be now available via live real-time bidding.

The announcement:

SYDNEY & DENVER – September 27, 2011 – SpotXchange, Inc., the largest global marketplace of video ad inventory, announced that 100 per cent of its video inventory is available through its real-time bidding (RTB) API, launched last November, and that demand for its RTB solution for video has grown exponentially since May 2011, with an increase of more than 120 per cent in real-time bid requests.

“SpotXchange is the only video ad marketplace to make 100 per cent of our inventory available to our RTB partners,” said Michael Shehan, co-founder and CEO of SpotXchange. “We have seen incredible growth in the adoption of our RTB solution for video, and we find that RTB is quickly becoming more mainstream because it helps advertisers greatly reduce waste, increase performance and simplify the media trading process.”