GPY&R Adelaide and Melbourne win Great Southern Rail account
GPY&R’s Adelaide and Melbourne offices have together won a five-way strategic and creative pitch for the Great Southern Rail account.
The announcement:
September 26, 2011 –
National tourism transport operator Great Southern Rail has appointed GPY&R to its multi million dollar account, following a five-way strategic and creative pitch involving both Adelaide and Melbourne agencies.
Adelaide-based Great Southern Rail operates tourism rail services throughout Australia including the iconic, Indian Pacific, The Ghan, The Overland and the new Southern Spirit trains.
GPY&R national business director Steve Doherty, whose remit includes the agency’s recently opened Adelaide office, said it was a significant win for the agency and re-established its credentials in the Adelaide market.
“For anyone previously doubting our intentions on the Adelaide offering this win should clear things up. The business will be managed by a combination of Adelaide and Melbourne resources. It’s a great foundation for our operation in SA. ” says Doherty.
Great Southern Rail Marketing Director David Smith said “Great Southern Rail are excited about taking a new strategic direction and looking forward to working closely with GPY&R in what is an extremely competitive tourism market.”
Source: GPY&R press release
