Spreets hires Whybins for $4m push
Group buying site Spreets has appointed Whybin\TBWA\Tequila to spearhead an advertising push reportedly worth $4m.
The announcement:
Spreets.com.au, Australia’s No. 1 group buying site, has appointed Whybin\TBWA\Tequila to work across the brand. The appointment was made without a pitch.
Spreets launched in February 2010 and offers daily deals on restaurants, treatments and adventure packages in cities across Australia and New Zealand. It offers group-buying experiences that are unsurpassed in quality and value, and was consequently bought by Yahoo!7 in January 2011.
Whybin\TBWA\Tequila will commence work immediately on the Spreets brand with TV, print and online campaigns launching later this month.
Justus Hammer, CMO and Co-Founder of Spreets said, “We are very excited to be working with TBWA, and see this as an integral step to maintaining Spreets market leadership and to winning the hearts and minds of consumers in the group buying space.”
How do you create an advertising plan to build brand awareness and loyalty with consumers who are by the function of the fact they’re visiting your site only interested in the hottest, cheapest deals?
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