Spring has sprung for FremantleMedia
FremantleMedia Australia last night launched new creative production house Spring as a stand-alone division for new sponsor-driven content and transmedia programming.
Launched suitably on the first day of Spring at a Potts Point penthouse, the new division is a world first for the international company, aimed to deliver products outside of what Fremantle are currently known for – tentpole projects such as X-Factor, Australia’s Got Talent and Biggest Loser. Hogg compared the relationship between Spring and Fremantle to that of Jetstar and Qantas.
Offering affordable solutions for advertiser-funded programs across multi-platform opportunities, FremantleMedia’s Asia Pacific CEO Ian Hogg said, “Spring has been born to create quality content to meet the growing demand from broadcasters and our other partners for new types of programming and collaborative projects.”
While Fremantle will remain offering prime time programming on FTA channels, Spring will deliver off-peak FTA programming as well as content for digital channels and subscription TV, with advertisers, their agencies and the networks.
While there was no mention of new programs on the night, Hogg said there were shows in the pipeline.
The room was full of Australia’s biggest heads of media, Ten’s David Mott, Richard Freudenstein CEO of News Digital Media and the Australian, Brian Walsh of Foxtel, Seven’s Tim Worner with the crowd seeming suitably impressed by the announcement.
Spring will be headed up by Tony Skinner, currently FremantleMedia’s managing director in Melbourne.
i’d be interested to hear how Tony and others defined “Transmedia”.
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