Squarespace in-house creative team launches Australian brand campaign
Squarespace has launched a new Australian brand campaign, building on the website and ecommerce platform’s “Everything to Sell Anything” platform.
The new spot, “Missing Legends”, was created by Squarespace’s in-house creative team, who also worked on the brand’s recent Super Bowl ad.
The creative tells the story of local legend Harry, who swaps out his stool at the local pub to build a thriving business on Squarespace. The work aims to inspire regular Australians to bring their ideas to life using Squarespace’s suite of products.
Gui Borchert, senior director of creative at Squarespace, said: “This was a special campaign for us because it was the first time we were able to direct a commercial entirely in-house. We harnessed the incredible talent of our award-winning Creative team and worked closely with the cast and crew to create a world that felt entirely authentic, and that we hope will resonate with this important market.”
The campaign rolls out across broadcast TV, BVOD, paid and organic social, digital and audio.
Credits
TV
Client / In-House Creative: Squarespace
Chief Creative Officer: David Lee
Senior Director, Creative: Gui Borchert
Senior Creative Manager: Ben Hodgin
Senior Art Director: Iwona Usakiewicz
Senior Creative Writer: Clare Anderson
Copywriter: Palace Jones
Creative / Designer: Robbie Reynolds
Senior Photo Retoucher: Derek Kalisher
Associate Photographer: Spencer Blake
Senior Director, Creative Production & Operations: Erica Kung
Staff Producer: Marisa Wasser
Producer: Mykel Dodson
Head of Business Affairs: Kiersten Bergstrom-Pavlik
Business Affairs Manager: Madeleine Hale
Editor: Sarah Harvey
Production Company: Florence
Director: Gui Borchert
Director of Photography: Cristina Dunlap
Executive Producer: Matt Griffo
Producer: Johnny Hernandez
Production Supervisor – Joseph Barbalaco
Head of Production: Rick Theberge
Managing Director: Ned Brown
Production Designer: Marian Wood
1st Assistant Director: Sophia Youssef
VFX, Finishing, Color: The Trafik
Executive Producer, Finishing: Karena Ajamian
Producer: Jenny Bright
Flame Lead: Jaime Aguirre
Executive Producer, Color: Meghan Lang Bice
Colorist: Daniel De Vue
Color Producer: Phoebe Torsilieri
Color Assistant: Monica Escalante
Music: Epidemic Sound
Track Title: This Spell Is Different
Artist: Pär
Mix + Sound Design: Lime
Audio Mixer: Jeff Malen
Audio Assistant: Meg Ochs
Associate Producer: Cassie Underwood
Executive Producer: Susie Boyajan
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