Ad rate negotiation: Bob Miller style

When they made former Toyota marketing supremo and ‘cartel killer’, Bob Miller, they broke the mould – and modern day media barons should probably thank their lucky stars.

Miller revealed one of his darkest secrets to the AANA’s Sunita Gloster

While Miller was regaling guests at the AANA Christmas drinks with advice to “hang digital thieves from a lamp post”, Dr Mumbo enjoyed the irony as he admitted to a little light-fingered work himself – or at least as someone who enjoyed the benefits of second-story operatives through Toyota’s media agency at the time.

“Don’t know if I should reveal this dark, terrible secret now because it was a long time ago and I won’t be sent to Devil’s Island,” Miller said darkly.