St John WA calls for volunteers in latest campaign, via 303 MullenLowe and MediaHub

First aid organisation, St John WA, has released a new campaign to encourage a fresh wave of first aid volunteers to join its ranks.

Crafted by MediaHub and 303 MullenLowe, who collaborated closely on media, production, creative and strategy for the project, St John’s ‘Swap your screen time for real time’ platform was designed to appeal to “people looking for more fulfilment and excitement in their lives”.

It contrasts social media and the pastime of doom scrolling with the energy “and human connection” rewarded to first aid volunteers.