St Vincent de Paul Society launches winter appeal ads
Sputnik Agency has unveiled its first work for The St Vincent de Paul Society. The Vinnies Winter Appeal ads show the difficult situations that people can find themselves in and the role ‘Vinnies’ plays in helping Australians most in need.
“Vinnies wanted to remind everyone that people don’t choose to be unemployed, homeless or mentally ill, and they often just need the support of a compassionate community to change their lives,” said Ed Carveth, Sputnik’s head of strategy and design.
The TV work is supported by press, online, DM and radio and aims to raise $5.5 million in donations.
Credits:
- Client: The St Vincent de Paul Society
- Fundraising and Marketing Manager: Gill Victor
- Agency: Sputnik
- Head of Strategy and Design: Ed Carveth
- Writer: Sam Harris
- Art Director: Jodie Roach
- Group Account Director: Peter Jefferson
- Account Manager: Ashley Easteal
- Production: Hub Production
- Producer: Naomi Nienaber
