Stan secures ‘landmark deal’ with NBC Universal
Nine’s streaming platform, Stan, has locked in its biggest deal to date, giving it access to a slate of NBC Universal content that CEO Mike Sneesby referred to as “the biggest new slate of premium scripted content to come to market in recent times”.
The deal also gives Stan subscribers access to content from NBCU’s streaming platform Peacock – such as Dreamworks Animation TV series produced for Peacock – and Sky Studios, including Brave New World, Lady Parts, Gangs of London, and I Hate Suzie.
Sneesby
The new deal is the streaming platform’s most significant yet; earlier this year Stan lost a tussle with Foxtel to sign an exclusive, multi-year deal with HBO. The NBCU agreement will also see Stan retain the rights to TV series and blockbuster films from NBCU’s back catalogue, including 30 Rock, The Office, Parks and Recreation, and Will & Grace, and have access to renewals and new additions to those franchises. Mumbrella has approached Stan for comment on the length of the deal.
Stan said the expanded partnership means its access to international content partnerships with the world’s biggest studios is “unrivalled”.
Stan will continue to house series like The Office and 30 Rock
“This marks the first time an agreement combining series from Sky Studios, DreamWorks Animation and Peacock content produced by Universal Studio Group has been secured in Australia – the biggest new slate of premium scripted content to come to market in recent times,” Sneesby said.
“This landmark deal reflects the strength of NBCUniversal’s portfolio and reinforces Stan’s commitment to bring the world’s best programming to Australians through our most significant output partnership to date.”
NBCU’s president and chief revenue officer of global distribution and international, Belinda Menendez, promised the deal would mean Stan will be home to the content library for “many years to come”.
“We take great pride in the breadth and calibre of NBCUniversal’s content offering and are thrilled to expand our partnership with Stan and Nine through this deal,” she said.
“This extensive agreement ensures that Stan will be the exclusive Australian home of our new and compelling dramas, hit comedies, engaging children’s programs, exciting unscripted series and iconic film and library titles for many years to come.”
Earlier this week, Stan said it would produce 30 original series each year for the next five years, and added nine new productions to its 2020 slate in an effort to remain at the front of the streaming pack. This month, Viacom CBS announced it will launch its own streaming service next year, involving exclusive access to new Showtime series, and Foxtel’s Binge entered the market earlier in the year.
When Disney+ launched last year, Stan lost its access to the Disney catalogue, but Sneesby was adamant at the time that the extra streaming platform was “terrific for everyone”.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
Linkedin
topics
Belinda Menendez
Brave New World
Dreamworks Animation
Gangs of London
I Hate Suzie
Lady Parts
Mike Sneesby
NBCU
NBCUniversal
Nine
Peacock
Sky Studios
Stan
streaming platforms
streaming services
streaming wars
